Peachpit Releases Web Video Making It Great, Getting It Noticed
Peachpit today announced the publication of Web Video Making It Great, Getting It Noticed, by Jennie Bourne with Dave Burstein. This innovative book shows readers how to take their video from concept to prominence on the Web, getting noticed and making money along the way.
Web Video offers practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author’s Web site, www.webvideobook.tv. Readers will learn everything they need to know, including what it takes to turn a video into a viral hit on the Web, how to shoot high-quality video that stands out, editing techniques that draw in viewers, and more.
Web Video: Making It Great, Getting It Noticed is now available at Peachpit.com, Amazon.com, and as an eBook via Safari Books Online.
About The Authors
Jennie Bourne has produced hundreds of short videos for the Web and built a state-of-the-art Web video studio. Her credits include launching PulverTV, creating video profiles for the Marconi Society and a documentary on ecological literacy, field producing for German TV, and editing news film for ABC and NBC TV. She anchored the Evening News at WBAI FM, studied film at NYU, journalism at Columbia University, and taught Web video at Rutgers University. She and Burstein are working on a documentary about Macintosh inventor Jef Raskin.
Dave Burstein is the publisher and editor of DSL Prime. An expert on broad-band networks and an award-winning radio host, Burstein organized Web Video Summit where he wowed insiders with one of the world’s first demos of 6-MB HD video streaming live.
About Peachpit
Berkeley-based Peachpit has been publishing the industry’s best-selling books on the latest in graphic design, desktop publishing, multimedia, Web design and development, digital video and general Macintosh computing since 1986. Its award-winning books feature step-by-step explanations, time-saving techniques, savvy insider tips, and expert advice for computer users of all sorts. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its highly popular Voices That Matter series, and is the publishing partner for Adobe Press, lynda.com, NAPP, Apple Certified, AIGA Design Press and others. Peachpit is part of Pearson, the international media company. Pearson’s primary operations also include the Financial Times Group and the Penguin Group. Learn more at www.peachpit.com and www.pearson.com.
ACDC Comes Exclusively To Rock Band To Bring ACDC Live Rock Band Track Pack To Fans Worldwide
Filed under: Launch Events, Product Launches, press release
Set List from Legendary Live ACDC Performances Come to Life in Rock Band for Global Release Beginning November
ACDC comes exclusively to Rock Band beginning this November for the worldwide release of ACDC LIVE: Rock Band Track Pack by Harmonix, the leading developer of music-based games, and MTV Games, a part of Viacom’s MTV Networks. This exclusive deal with Columbia Records and ACDC marks the first time ever the band has included an entire album for video game play, with 18 live tracks from their prolific live performances becoming available in one electrifying, standalone game. The ACDC LIVE: Rock Band Track Pack allows players to experience this amazing set list with Rock Band, Rock Band 2 or other compatible music game peripherals. Full of the band’s classic songs, the game will be available this November in the US and throughout Europe, Australia and New Zealand beginning in early December.
“When MTV first launched in 1981, we promised that people would ‘never look at music the same way again’ and, with Rock Band, we continue to fulfill this commitment,” stated Paul DeGooyer, MTV’s Senior Vice President of Electronic Games & Music. “We’re excited to be part of AC/DC’s and Columbia’s global plan for the release of their new album, DVD and now, videogame. Being the first to present these revered songs in interactive form, exclusively on the Rock Band platform is a true honor. For those about to rock with the AC/DC LIVE: Rock Band Track Pack, we salute you!”
“ACDC fans can now experience performing live, on stage with the band,” said Columbia Records co-Chairman Steve Barnett. “An unforgettable concert is now an ultimate at-home entertainment experience with the AC/DC Live: Rock Band Track Pack.”
ACDC LIVE: Rock Band Track Pack will feature the master recordings from the best of the band’s live performances. The live recording was specially remixed for Rock Band by Mike Fraser. The game features 18 tracks, with more than 99 minutes of game play for each instrument:
“Thunderstruck”
“Shoot to Thrill”
“Back in Black”
“Hell Ain’t a Bad Place to Be”
“Heatseeker”
“Fire Your Guns”
“Jailbreak”
“The Jack”
“Dirty Deeds Done Dirt Cheap”
“Moneytalks”
“Hells Bells”
“High Voltage”
“Whole Lotta Rosie”
“You Shook Me All Night Long”
“T.N.T.”
“Let There Be Rock”
“Highway To Hell”
“For Those About to Rock (We Salute You)”
All tracks from the AC/DC LIVE: Rock Band Track Pack will also be available for play in Rock Band and Rock Band 2(1) by entering a special export authentication code for the Xbox 360(R) video game and entertainment system from Microsoft and PLAYSTATION(R)3 computer entertainment system versions. As previously announced, AC/DC’s anthem “Let There Be Rock” is featured in Rock Band 2 — the first time the group has been included in a music-based video game. In addition, look for the epic Rock Band 2 TV commercial featuring the studio version of AC/DC’s rock anthem “Let There Be Rock” that premiered during the 2008 MTV Video Music Awards at www.rockband2.com.
The AC/DC LIVE: Rock Band Track Pack will be available in the U.S. on November 2nd on Xbox 360, PLAYSTATION 3 and PlayStation(R)2 computer entertainment system and on November 16th for Wii(TM). Pricing for AC/DC LIVE: Rock Band Track Pack on Xbox 360, PLAYSTATION 3 and Wii is MSRP $39.88 and MSRP $29.88 for the PlayStation 2. The AC/DC LIVE: Rock Band Track Pack will also be available at most major retailers in Europe, Australia and New Zealand in early December on Xbox 360, PLAYSTATION 3, PlayStation 2 and Wii. In the UK, AC/DC LIVE: Rock Band Track Pack will be MSRP £29.99 for Xbox 360, PLAYSTATION 3 and Wii and MSRP £19.99 for the PlayStation 2. In the rest of EU, the AC/DC LIVE: Rock Band Track Pack will be MSRP €39.99 for Xbox 360, PLAYSTATION 3 and Wii and MSRP €29.99 for the PlayStation 2. In Australia, AC/DC LIVE: Rock Band Track Pack will be MSRP $49.99 for Xbox 360, PLAYSTATION 3, Wii and PlayStation 2.
AC/DC LIVE: Rock Band Track Pack follows the release of AC/DC’s first album of all-new material in eight years. The album, “Black Ice,” features 15 new tracks from brothers Angus and Malcolm Young, Brian Johnson, Cliff Williams, and Phil Rudd. “Rock ‘n’ Roll Train,” the album’s first single, was released on August 28. “Black Ice” will be available in the US exclusively at Wal-Mart and Sam’s Club retail locations and Web sites Oct. 20 for $11.88, as well as on the band’s Web site, www.acdc.com.
Released first on Xbox 360 on September 14th, Rock Band 2 features the largest music catalogue of any music-based videogame to date including over 100 songs(2) on the Rock Band 2 soundtrack with an unrivaled blend of classic and new artists including AC/DC, Guns ‘N Roses, Bob Dylan, Pearl Jam, Motorhead and more! The Rock Band online music store recently surpassed 21 million paid downloads since the game’s launch in late November 2007. With more than 300 tracks available to date via disc and download purchase (complete list of tracks at http://www.rockband.com/dlc), the addition of complete and immediate backwards compatibility for songs purchased from Rock Band’s ever-expanding online music store and the ability to export most songs from the original Rock Band disc, the Rock Band music library will feature more than 500 songs(3) by year’s end.
For more information on Rock Band and Harmonix Music Systems please visit www.rockband.com and www.harmonixmusic.com.
Developed by Harmonix, MTV Games is the publisher of Rock Band. EA is the exclusive distribution partner for Rock Band.
About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.
About MTV Networks
MTV Networks, a division of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.
About Harmonix Music Systems, Inc Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS FreestyleTM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com/.
(C) 2008 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock Band, Rock Band 2 and all related titles and logos are trademarks of Harmonix Music Systems, Inc., an MTV Networks company. Rock Band and Rock Band 2 developed by Harmonix Music Systems, Inc. MTV: Music Television, MTV Games and all related titles and logos are trademarks of MTV Networks, a division of Viacom International Inc All other marks are the property of their respective owners. EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. “PlayStation” and “PLAYSTATION” are registered trademarks of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo. All other trademarks are the property of their respective owners.
(1) Online connection and title update required for export of AC/DC LIVE Rock Band(TM) Track Pack(TM), as well as most of the songs from the original Rock Band disc, all DLC tracks, packs and albums released to date as well as future DLC releases for play in Rock Band 2.
(2) Online connection required for export of Rock Band 1 soundtrack, as well as all DLC tracks, packs and albums released to date as well as future DLC releases. Nominal fee of $4.99 (400 Microsoft Points) required for export of Rock Band 1 soundtrack to compensate music licensors for expanded use.
(3) Online connection required for export of Rock Band 1 soundtrack, as well as all DLC tracks, packs and albums released to date as well as future DLC releases. Nominal fee of $4.99 (400 Microsoft Points) required for export of Rock Band 1 soundtrack to compensate music licensors for expanded use.
Source: MTV Networks
CONTACT: Harmonix Media Contact, Tracie Snitker of Reverb
Communications, +1-209-586-1495 x104, Tracie@reverbinc.com; or MTV Contact,
Jeff Castaneda of MTV, +1-212-846-6774, Jeff.Castaneda@mtvstaff.com; or EA
Contact, Bryce Baer of Electronic Arts, +1-650-628-5102, bbaer@ea.com
Web Site: http://info.ea.com/
http://www.acdc.com/
http://www.ea.com/
http://www.harmonixmusic.com/
http://www.rockband.com/
http://www.rockband.com/dlc
http://www.rockband2.com/
Top 30 Search Terms on Ebay September 2008
The top 30 products searched for on ebay during the month, as a percentage of all searches on the site during the month.
|
Rank |
Prev. Rank |
Term |
Share |
Category |
|
1 |
1 |
Wii |
0.06% |
Electronics |
|
2 |
4 |
Coach |
0.05% |
Handbags/Accessories |
|
3 |
2 |
iPhone |
0.05% |
Electronics |
|
4 |
8 |
iPod |
0.04% |
Electronics |
|
5 |
6 |
Ed Hardy |
0.04% |
Clothing |
|
6 |
5 |
Xbox 360 |
0.03% |
Electronics |
|
7 |
8 |
Laptop |
0.03% |
Electronics |
|
8 |
10 |
Vera Bradley |
0.03% |
Handbags/Accessories |
|
9 |
3 |
Wii Fit |
0.03% |
Electronics |
|
10 |
7 |
Webkinz |
0.03% |
Toys |
|
11 |
11 |
Nintendo DS |
0.03% |
Electronics |
|
12 |
17 |
iPod Touch |
0.03% |
Electronics |
|
13 |
27 |
iPod Nano |
0.03% |
Electronics |
|
14 |
15 |
Nintendo Wii |
0.03% |
Electronics |
|
15 |
175 |
Halloween costumes |
0.03% |
Clothing |
|
16 |
46 |
Bunny |
0.03% |
Misc. |
|
17 |
40 |
Halloween |
0.03% |
Seasonal |
|
18 |
19 |
Lot |
0.02% |
Keyword |
|
19 |
13 |
Bluetooth headset |
0.02% |
Electronics |
|
20 |
24 |
Laptops |
0.02% |
Electronics |
|
21 |
14 |
Cell phones |
0.02% |
Electronics |
|
22 |
26 |
PSP |
0.02% |
Electronics |
|
23 |
18 |
Gymboree |
0.02% |
Clothing |
|
24 |
30 |
Shoes |
0.02% |
Clothing |
|
25 |
22 |
John Deere |
0.02% |
Home/Gardening |
|
26 |
29 |
Hollister |
0.02% |
Clothing |
|
27 |
86 |
Cookie cutter |
0.02% |
Baking Accessories |
|
28 |
12 |
Nike |
0.02% |
Clothing |
|
29 |
73 |
See Kai Run |
0.02% |
Clothing |
|
30 |
16 |
GPS |
0.02% |
Electronics |
AOL Launches New Digital City Website
AOL announced the launch of Digital City, http://www.digitalcity.com, a new, magazine-style site that enables readers to stay on top of the latest entertainment trends and stories from around the world. Digital City takes a new approach to geo-blogging by showcasing original content with a local slant, but global appeal.
In addition to daily posts on topics ranging from the arts to fall festivities, Digital City has weekly features focusing on news and trends in entertainment, concerts, nightlife and dining. The monthly blogazine “Drink World” is devoted to the global culture of drinking.
“We’re excited to launch Digital City and to continue our legacy of providing consumers with compelling local entertainment information,” said Chris Spanos, General Manager of AOL Local. “From the serious to the irreverent, Digital City is sure to inform and entertain readers.”
Digital City, http://www.digitalcity.com, is part of the AOL Local Network, which is the largest online local network with a monthly reach of 60 million unduplicated unique visitors.* The site will be monetized through advertising packages that will be sold exclusively through Platform-A, AOL’s digital advertising business.
About AOL
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
* comScore Media Metrix, August 2008
2008 US Olympic Gymnastic Superstars Join Today’s Top Music Icons For Women’s Cancer Awareness Network Special, Frosted Pink with a Twist
Filed under: Breaking News, Launch Events, press release
New Cancer Data Shows Women Do Not Feel Knowledgeable About Their Cancer Risks and Justifies Need for More Credible Health Information; Show Set to Educate and Entertain
Olympic champions of the 2008 Summer Games, led by Shawn Johnson and Nastia Liukin, along with Team USA will join with some of the biggest names in music for a national network television special, Frosted Pink with a Twist, in an effort to inspire action, celebrate survivorship and encourage women to become advocates for themselves in the fight against cancer.
Paired with these gymnasts will be icons of song, including Grammy-award winner Carole King, Cyndi Lauper and billboard sensations, Natasha Bedingfield and Jesse McCartney, making for a historical event of sports, entertainment, and health awareness. Also appearing will be hip-hop singer and Dancing with the Stars contestant Mario and Kenny Loggins. Cancer survivor Sharon Osbourne will be accepting the Nationwide® Insurance Woman of Courage award.
Frosted Pink with a Twist is the anchor event of a multi-year television and multimedia campaign that focuses on educating viewers about cancers that primarily affect women. Co-hosted this year by Olympic Gymnastics Champion Shannon Miller and cancer survivor and Olympic Figure Skating Champion Scott Hamilton, the show will highlight current Olympic champions Shawn Johnson, Nastia Liukin, Paul Hamm, Shannon Miller, and other stars of the men’s and women’s US Olympic Gymnastics teams.
“Frosted Pink’s message is simple, but necessary: we all need to do our part in the fight against women’s cancer,” said Ms. Miller. “Our hope is that with more information, women will become empowered and become better advocates for their own health.”
Raising awareness is especially significant because research continues to find that despite significant improvements in the diagnostic tools and treatment options for women’s cancers, many women lack the basic information they need to help protect them from a cancer diagnosis. In fact, a recent Woman’s Day magazine survey of nearly 7,000 women found that only 21 percent of respondents believe that they are very knowledgeable about the risk factors associated with cancer even though an overwhelming 90 percent agree that cancer is our nation’s biggest healthcare fear. The majority (51 percent) wished they knew where to find credible and reliable information about cancer, justifying the need for more educational efforts like Frosted Pink with a Twist.
Woman’s Day, the official media partner of Frosted Pink with a Twist, surveyed 6,534 women on womansday.com to gauge their perspectives, hopes and fears of cancers that primarily affect women. While 76 percent of the respondents disagree or were unsure that cancer is a death sentence, the vast majority (63%) do not believe that they will see a cure for cancer in their lifetime. To learn more about the Woman’s Day survey, click here.
And strikingly, even though the American Cancer Society estimates that 1 in 3 women will develop cancer at some point in their lifetime, the majority of respondents (51%) were either unsure or felt it was unlikely that they would get cancer in their lifetime.
“According to the National Cancer Institute (NCI), an estimated 260,950 women will be diagnosed in 2008 with a women’s cancer in the United States,” said co-host Scott Hamilton. “And as a cancer survivor, I understand the need to do a better job providing people with the tools they need to become their own health advocates. We need to take every opportunity to educate as we entertain.”
In 2007, the television event paired Grammy award-winning artists, such as Rascal Flatts and Joss Stone, with Olympic Champion women’s figure skaters in a unique collaboration of stars from both disciplines. This year, Frosted Pink with a Twist will air nationally on ABC from 4 – 6 pm on Sunday, October 12. The show will re-air on additional cable networks throughout the remainder of the month.
Frosted Pink with a Twist is supported by presenting sponsors Sanofi-Aventis and Wachovia. Cream of Wheat, Five Rivers Winery, Laura Ashley, Merck & Co., Inc., Nationwide Insurance, and Woman’s Day magazine have also signed on to support the show and promote the campaign in various ways. To learn more about our sponsors, click here: http://www.frostedpink.org/sponsors/sponsors.html.
To ensure accurate and credible health content throughout the telecast, Frosted Pink with a Twist has also joined with America’s most effective patient advocacy organizations: the Gynecologic Cancer Foundation (GCF), the National Breast Cancer Coalition (NBCC), the National Coalition for Cancer Survivorship (NCCS), and the Ovarian Cancer National Alliance (OCNA). Moreover, the American Society for Clinical Oncology (ASCO) and the Oncology Nursing Society (ONS) have joined the initiative as outreach partners. The result is a united effort of patient groups and professional organizations to broaden the message to millions who are touched by cancers that primarily affect women. To learn more about our partners, click here: http://www.frostedpink.org/partners/partners.html.
In an effort to expand the outreach to women across the country, the following organizations are official Frosted Friends, dedicated to spreading the advocacy and education message of Frosted Pink with Twist: American College of Obstetricians and Gynecologists, Blue Thong Society, Coalition of Labor Union Women, Hadassah, National Alliance for Hispanic Health, National Association of Female Executives, National Council of Women’s Organizations, National Rural Health Association, National Women’s Health Resource Center, Society for Women’s Health Research, and the YWCA-USA. To learn more about our Frosted Friends, click here: http://www.frostedpink.org/partners/frostedfriends.html.
Frosted Pink with a Twist is the creation of Mike Burg, CEO of Edge Entertainment and Edge Marketing & Management, who conceived of the Frosted Pink campaign after twice winning the battle against Hodgkin’s disease. The Edge companies, based in Charlotte, North Carolina and Los Angeles, California, specialize in entertainment and sports specials for broadcast, Olympic sport arena tours, and representation of Olympic athletes. The Edge broadcast portfolio includes creating the Teen Choice Awards on FOX, the Kids Choice Awards on Nickelodeon, Ice Wars on CBS, Hope Rocks on FOX, and the Action Sports Awards on FOX.
For more information on Frosted Pink with a Twist, visit www.frostedpink.org. For medical information on cancer, visit the patient Web site, Cancer.Net (www.cancer.net), the official clinical cancer information resource for Frosted Pink with a Twist.
Bailout Vote Fails to Pass 205 to 228
Last minute outrage at Nancy Pelosi’s remarks and angry calls from people in their districts might have caused a few to change their minds about supporting this bill which has now failed to pass. The Dow, at the moment, has dropped over 500 points. The following statement was just released by former U.S. House speaker Newt Gingrich, who originally raised many of the doubts about the proposed Bush administration effort to rescue Wall Street — and who on Saturday called for Treasury Secretary Henry Paulson’s resignation:
“I have sadly come to two painful conclusions.
“First, the crisis of the credit markets is real and could have horrendous consequences dislocating the world market, causing enormous economic pain, and discrediting free market capitalism for a generation.
“Second, as long as Secretary Paulson is in charge, it is impossible to get a creative or significantly better solution. The House Republicans, reinforced by John McCain, have improved this bill significantly so it is less bad than the original Paulson proposal. However, they cannot improve it more because of Paulson’s intransigence, which is an even greater obstacle to a good bill than the liberal Democrats who run the House and Senate.
“Therefore, while I am discouraged at the final collapse of the Bush Administration, and frustrated by the Democrats’ passion for the taxpayer’s money, I would reluctantly and sadly vote for the bailout were I still in office.
“I understand and sympathize with any member who votes no.
“The bill is not the best proposal for solving the crisis. It is not even a good proposal for solving the crisis.
“However it is the only proposal Secretary Paulson would support and his support was essential in this setting.”
Bruce Springsteen and the E Street Band to Perform During Bridgestone Super Bowl XLIII Halftime Show on NBC
BRUCE SPRINGSTEEN AND THE E STREET BAND will perform in the BRIDGESTONE SUPER BOWL XLIII HALFTIME SHOW on NBC at Raymond James Stadium in Tampa on Sunday, February 1, the NFL and NBC announced tonight.
The Super Bowl halftime show is annually the most-watched musical performance. More than 148 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide in more than 230 countries and territories.
Bruce Springsteen and the E Street Band join an esteemed list of recent halftime acts that includes the Rolling Stones, U2, Paul McCartney, Prince and Tom Petty and the Heartbreakers.
The BRIDGESTONE SUPER BOWL XLIII HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by Ricky Kirshner and Glenn Weiss of WHITE CHERRY ENTERTAINMENT and by DON MISCHER PRODUCTIONS. Don Mischer also will serve as director.
http://www.brucespringsteen.net/
Source: NFL
How to Use StumbleUpon Like a Pro
StumbleUpon is one of the most fun and addictive ways to discover the web. The downloadable toolbar acts like a smart remote control. One click of the Stumble! button, and you’ll be taken to a cool website that matches your interests. StumbleUpon also lets you rate and share quality websites based on your personal interests.
read more | digg story
How To Create WordPress Themes From Scratch
I’m going to show you how to create a wordpress theme from scratch in these 3 parts of tutorial series. I will cover from Structuring, designing in Photoshop, slicing, coding into fully css based html, and finally wordpress implementation.
read more | digg story
One A Day and Ellen DeGeneres Team Up to Launch One a Day Womens Wake Up Call Program
One A Day and Ellen DeGeneres Team Up to Deliver a Message to Women About Breast Cancer Through The One A Day Women’s Wake-Up Call Program
Although breast cancer awareness is at an all-time high, a recent study by the Centers for Disease Control suggests that the number of women over 40 getting annual mammograms is declining. To help address this issue, Ellen DeGeneres and the makers of One A Day multivitamins have teamed up to issue a call to action for women nationwide to take an active approach to help maintain their own breast health through the “One A Day Women’s Wake-Up Call” program.
During September and October, the “One A Day Women’s Wake-Up Call” program offers everyone the opportunity to go to the One A Day Web site at www.oneaday.com and register to have a free personalized phone call from Ellen DeGeneres sent to their friends and loved ones to advise them about the simple things they can do to help support their own breast health.
The goal of the program is to reach as many women as possible by the end of October. In addition, One A Day will make a donation to The Breast Cancer Research Foundation® to help fund innovative clinical research and also increase public awareness about the importance of doing simple things to support good breast health.
“This is such an important and exciting program for One A Day,” said Jay Kolpon, Vice President, Marketing, Bayer HealthCare. “We believe that sending or receiving a telephone or email message about this vital health issue will help empower women nationwide to take an active role in supporting their breast health. And, we couldn’t have better partners in this effort than Ellen DeGeneres and The Breast Cancer Research Foundation because they share our strong commitment to women’s health.”
Every three minutes a woman in the United States is diagnosed with breast cancer and according to the American Cancer Society, the chance of a woman having invasive breast cancer at some point during her life is about 1 in 8. This is why it is incredibly important for women to do what they can to maintain their breast health.
“On behalf of The Breast Cancer Research Foundation, I’m thrilled that One A Day is issuing the ‘One A Day Women’s Wake-Up Call’ because raising awareness of breast cancer, the most commonly diagnosed cancer among women in the United States other than skin cancer, is only half the battle. Women also need to take action, and this program can help them do that. Early detection can save lives.” said Myra Biblowit, President, The Breast Cancer Research Foundation.
In addition to signing up to send a Wake-Up Call, women should get an annual mammogram, conduct self-exams and take One A Day Women’s multivitamins formulated with twice the daily value of vitamin D. Emerging research suggests that 1000 IUs of vitamin D per day can help support breast health.
For more information about how to send a “One A Day Women’s Wake-Up Call” from Ellen, visit www.oneaday.com.
About One A Day Multivitamins
Bayer Consumer Care’s complete line of One A Day products provides gender-specific and performance/lifestyle benefits based on individual health needs. The One A Day multivitamin line includes One A Day Men’s Health Formula specially formulated with selenium for prostate health; One A Day Men’s 50+ Advantage which includes selenium for prostate health and ginkgo to support memory and One A Day Women’s 50+ Advantage with calcium and vitamin D for bone strength and breast health and ginkgo to support memory and concentration, One A Day WeightSmart Advanced for targeted nutritional and energy support, One A Day Women’s Prenatal with DHA and folic acid to support healthy fetal brain and eye development, One A Day Women’s Active Mind & Body to support mental alertness and physical energy, One A Day Teen Advantage for Her to help address teen girls’ important health concerns like healthy skin and One A Day Teen Advantage for Him to address teen boys’ important health concerns like healthy muscle function. For more information about One A Day multivitamins, visit www.oneaday.com.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2008, nearly $35 million will be awarded to 166 scientists across the United States and in Australia, Canada, Latin America, the Middle East, and throughout Europe. And for the seventh consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.