21 Nights by Prince on Sale Now
Filed under: Book Launches, Launch Events, press release
21 Nights with Prince
After 28 albums, music legend Prince has released his first book: 21 Nights with Prince, a photo collection that chronicles his London tour by Prince’s photographer Randee St. Nicholas.
21 Nights–a first book by Prince and celebrated photographer Randee St. Nicholas is a stunning multimedia volume offering a rare glimpse into the life, lyrics and mystique of one of the most notable and prolific musicians of our time. This beautifully designed photographic essay flows from Prince’s sensational, unprecedented, record-breaking, sold-out 21 concerts in 21 Nights at London’s 02 Arena in 2007. Giving insight into his dueling worlds of performance and solitude, 21 Nights incorporates Prince’s evocative poetry and lyrics to new songs and other selections, and 124 full-color, sumptuous never-before-published images by Randee St. Nicholas. As part of the multi-dimensional experience, it will also include “Indigo Night,” a CD–available only with the book–capturing Prince’s after-hours, live after-show sessions–rare and profound moments of musical genius.
21 Nights takes the reader from the passenger seat of a limousine zipping through the streets of London to his sleeping quarters in a luxury hotel. In between we see him and his phenomenal band of musicians, singers and dancers backstage in the make up room to onstage, bathed in purple lights and a fog of gray smoke. Like a movie-in-a-book, readers are taken on his journey from London to Prague, in a style that takes glam rock to a new level.
Then there is poetry and lyrics that reveal the heart and soul of Prince–in addition to his incomparable talent. Going beyond the catchy hook, he expresses himself on everything from the destructive forces of war, greed and superficiality the life giving energy of love, beauty, and–of course–music.
Click Here to view the Amazon Video
Excerpt. © Reprinted by permission. All rights reserved.
Those who have spent the most time with him are both frustrated and inspired. To know him is to know that you probably will never really know him and to question that is a waste of time…wasting time is something one should never do…and something Prince holds in high disregard. He is passionate and funny and smarter than any of you will probably ever believe…he stretches everyone around him and I’m not sure he even understands why…and those who get it without trying to understand soar and grow creatively in a way they probably could not find on their own…it is not a manipulation for control’s sake as it is often judged…it is a way of being…a way of constantly stirring things up…a conduit to achieve creative exhaustion…so that you just do whatever it is you do, free of the limits of how you think you should do it…you are simply forced to trust yourself and to trust him…and in the end it is a gift, one that you have worked very hard for and there is great satisfaction in that. Now that you know this you will see him as I have seen him over these few weeks during the summer of 2007 in a city we hold synonymous with royalty…fitting for a Prince…a man…a musician…an artist who is truly like no other.
– Randee St. Nicholas,
From the Introduction
Cancer Research UK Launches Viral Campaign For Breast Cancer Awareness Month
Leading brand communications agency, Ogilvy Group UK, this week launches a campaign for its client Cancer Research UK to tie in with Breast Cancer Awareness Month (BCAM) which runs from 1st to 31st October.
The campaign – entitled “Breast Awareness Guy” – aims to encourage donations of at least £2 per month to Cancer Research UK. The campaign consists of a short viral film which will be sent out via email and seeded around the Internet. The film – also supported by email and banner display advertising – directs women to a microsite (www.breastawarenessguy.org/) where they can learn about breast awareness, the work of Cancer Research UK and how to make a donation.
In order to secure the attention of women at a time when they will be bombarded with messages on breast cancer, the campaign features an eye-catching male model, who demonstrates the principles of breast awareness.
The star of the campaign – chosen after auditioning over 50 candidates – is Kent-based model Tommy Maxwell, a former personal trainer and boxer.
“I have done lots of work as a model but doing this campaign is the thing I’m most proud of,” says Tommy. “I hope as a result of this campaign, women will become more aware of breast cancer and will donate to a very worthy cause.”
As a special treat, all visitors to the site who make a donation will receive a special gift – a fabulous digital desktop calendar with a stunning photo of Tommy for every month of the year.
Sarah Pickersgill, fundraising manager at Cancer Research UK, said: “Every day a staggering 120 women are diagnosed with breast cancer. Although the number of cases of breast cancer has increased, more women are now surviving the disease, thanks to better treatment and earlier detection.
“Through this video we hope to remind as many women as possible of the importance of being breast aware and to encourage them to donate to the charity to help ongoing research into the disease.”
To find out more, visit: www.breastawarenessguy.org.
MARS SNACKFOOD U.S. UNWRAPS NEW PRODUCTS AND PROMOTIONS AT NATIONAL TRADE SHOW
More Than Ten New Unique Promotions and Products Highlighted
Mars Snackfood US announced today its lineup of new, innovative and exciting snack products and promotions, which will be displayed at the National Association of Convenience Stores (NACS) Show at McCormick Place in Chicago, Oct. 5-7.
Despite a downturn in the economy, candy sales remain strong in the convenience channel. According to Information Resources, Inc., chocolate sales in c-stores increased 4.1 percent over the 52-week period ending August 10. During that same timeframe, sales of chocolate from Mars Snackfood US increased 9.1 percent in that channel.
Always ahead of the trend curve, Mars Snackfood US continually develops innovative brands and products that are relevant to consumers, whether it be introducing new flavors of premium DOVE® Chocolate or STARBURST® GUMMIBURSTS™ Candies. The company currently has six of the top 15 chocolate brands and two of the top five sugar brands. M&M’S® Brand has held the title of “number one chocolate brand” for the past three years, and SNICKERS® Bar holds the title of “number one chocolate single.” In addition, Mars Snackfood US leads the premium category with DOVE® Chocolate, which is the top-selling brand of premium chocolate in the country.
At the NACS Show, the Mars Snackfood US exhibit booth (number 5912) will feature several new products, including:
* COMBOS® Jalapeño Cheddar Tortilla will get consumers “fired up,” as the new snack combines fiery jalapeño peppers with real cheddar cheese and crunchy corn tortillas.
* DOVE® PROMISES® Changemakers combine indulgent chocolate with a convenient sensual experience. In December consumers can experience this bite-sized piece of silky milk chocolate or rich dark chocolate from a countertop display.
* DOVE® Chocolate Large Bars now are available in two new silky, sumptuous flavors: Creamy Cappuccino, which is a luscious milk chocolate indulgence with a rich coffee taste, and Mandarin Orange, which infuses dark chocolate with captivating orange flavor.
* SKITTLES® CRAZY CORES™ offer two amazing flavors in every bite-sized candy. Each pack contains an assortment of five SKITTLES® flavor combinations: Strawberry-Watermelon, Cherry-Lemonade, Mango-Peach, Blue Raspberry-Lemon and Berry-Melon.
* SNICKERS® FUN SIZE® Changemakers, available in countertop displays beginning in December, are bite-sized candies packed with roasted peanuts, nougat, caramel and milk chocolate to give consumers a quick and easy way to satisfy hunger on the go.
* STARBURST® FaveREDs™ Fruit Chews pack is a special RED-iculously juicy collection of all red STARBURST® fruit flavors, from the traditionally favorite Strawberry and Cherry to the new Watermelon and Fruit Punch.
* STARBURST® Sour GUMMIBURSTS™ will be the only liquid-filled gummi candy with an intense burst of sour flavor when it hits store shelves in January 2009. Four “sourful” flavors produce an intense burst of juice: Green Apple, Orange Tangerine, Strawberry and Watermelon.
At the NACS Show, Mars Snackfood US also will unveil exciting consumer promotions and events that will take place in the coming months, including:
* 3 MUSKETEERS® will be the Official Chocolate Bar of the Times Square New Year’s Eve Celebration. The promotion will include 3 MUSKETEERS® signage in Times Square during the month of December, two 15-second commercials on the LED screens in Times Square on New Year’s Eve, 25,000 samples and premiums distributed to the crowd, a branded Wishing Wall in Times Square with messages read on-air throughout the night, and two TV spots on Dick Clark’s New Years Rockin’ Eve show.
* M&M’S® Brand and Ms. Green are proclaiming green as the color of love this Valentine’s Day as the brand celebrates the myths, rumors and innuendo surrounding green M&M’S® Chocolate Candies. Retail establishments across the country will display limited edition all-green M&M’S® Chocolate Candies in all-green packaging from January 2009 through the Valentine’s Day holiday.
* The SNICKERS® NFL™ Live Your Super Bowl® Fantasy Sweepstakes will award 17 lucky consumers with Super Bowl® Fantasy Trips, including tickets to Super Bowl® XLIII in Tampa and VIP treatment. Running from Sept. 7 to Dec. 28, the promotion includes an integrated marketing campaign featuring football great Michael Strahan. To participate, consumers visit SNICKERS.com and submit a unique code, which will be on all singles bars bearing the “Live Your Super Bowl® Fantasy” logo.
* Consumers who fill their chocolate bowls with candy from Mars Snackfood could win a chance to Celebrate On The Field with the Super Bowl® Champion. The sweepstakes grand prize includes a once-in-a-lifetime trip to Super Bowl® XLIV in Miami including the exciting opportunity to celebrate on the field during the Super Bowl® post-game celebration. Brands participating in the promotion include SNICKERS®, M&M’S®, 3 MUSKETEERS®, MILKY WAY® and TWIX®. Consumers can enter the sweepstakes by keying in product UPC codes at BeOnTheField.com from Dec. 26, 2008, to Feb. 1, 2009.
About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world’s favorite brands such as DOVE® Brand Chocolate, M&M’S® Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand, STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN’S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please visit www.mars.com.