E! Entertainment TV Founder, Alan Mruvka, to launch dots! tv

Entertainment Television Founder, Alan Mruvka, has launched a new entertainment and fashion network, dots! tv. http://www.dotstv.com/

“I am excited to introduce consumers to the next generation of entertainment and lifestyle programming,” says Mruvka. “This new network will cater to women in a celebrity setting, specifically as it relates to beauty, fashion, fitness and lifestyle. dots! tv, is going to be the next big media avenue.”

Created for the highly valuable 18 to 55 female demographic, dots! tv covers everything entertainment and shopping. dots! tv, through its numerous entertainment, fashion and beauty experts, hosts and industry insiders, connects audiences with celebrities through original and exclusive programming and content. dots! tv has a multi-platform international distribution strategy that encompasses launching first on the Internet, then cable, satellite, syndication and mobile technologies.

The dots! tv online network is divided visually into three sections, TV, photos, and shop! TV is the television component of the site, and will launch with six new weekly shows. dots! On The Scene is a red carpet segment featuring interviews with Hollywood’s biggest names; Unwind: gives viewers an inside look at celebrity travel favorites; Fashion Diva offers interviews with a top celebrity about style and beauty secrets; Beauty School is a makeup tutorial led by a celebrity makeup artist; Wired: A behind the lens look at the life and work of celebrity photographer Alex Berliner; and finally, DIY will advise viewers about styling at home. photos will highlight the best in daily entertainment pictures. shop! is the ecommerce section of the website, allowing visitors to purchase everything fashion, beauty, fitness and lifestyle.

dots! tv aims to become a one stop entertainment shop by capturing viewers with comprehensive media content while providing a unique interactive shopping model. Users can scroll any celebrity photo on the dots! tv website, and similar apparel will appear for sale next to the photo. Users also have the ability to “shop by celebrity.” This allows viewers to immediately purchase clothes like those worn by their favorite celebrity.

The dots! tv experience is akin to a shopping mall experience,” explains Mruvka. “Real estate developers put movie theaters in malls as anchors with the theory that once the customer is there to see a movie, they’ll stop and shop on the way out before they leave. dots! tv has a similar philosophy; visit dotstv.com to watch our celebrity, fashion and beauty shows, see celebrity photos and read about your favorite celebrities, and then stop and shop on the way out before you leave.”

dots! tv is aggregating more than twenty five celebrities and their product lines to sell exclusively on dots! According to Mruvka, “Our goal is to be the place to go to see what your favorite star is wearing and then buy it right then and there.”

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