Financial Crisis Causes Spike in Traffic to Online Trading and Financial News Sites in September
23. Oct, 2008 
2 Comments
September proved to be a chaotic month for financial markets as several major banks crumbled and Congress raced to pass a $700 billion bailout plan to stabilize the financial markets. Consequently, visitation to business and finance – news, research and online trading sites soared with Americans keeping a watchful eye on the latest developments, as well as their personal finances.
Business and finance – news and research web sites saw a substantial increase in visitation in September, gaining 9 percent to more than 64 million visitors, while also increasing 16 percent in pages viewed and 29 percent in total time spent. These increases suggest that not only were more people visiting the sites in the category, but that they viewed more articles and content for longer periods of time on average.
Yahoo! Finance led the category with nearly 20 million visitors, a 30-percent jump from August. Several other sites experienced particularly strong growth amid the financial frenzy, including Russian financial site RBC.RU (up 155 percent to 1.2 million visitors), FoxBusiness.com (up 127 percent to 1.2 million visitors), and Google Finance (up 67 percent to 1.4 million visitors).
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(Among sites with at least 1 million visitors) September 2008 vs. August 2008 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
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Total Unique Visitors (000) |
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Aug-08 |
Sep-08 |
% Change |
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Total Internet : Total Audience |
188,937 |
189,468 |
0 |
|
Business/Finance – News/Research |
58,766 |
64,277 |
9 |
|
RBC.RU |
466 |
1,190 |
155 |
|
FOXBUSINESS.COM |
531 |
1,205 |
127 |
|
Google Finance |
822 |
1,372 |
67 |
|
CNN Money |
4,458 |
6,952 |
56 |
|
BLOOMBERG.COM |
1,871 |
2,800 |
50 |
|
Yahoo! Finance |
15,376 |
19,970 |
30 |
|
Bankrate.com Sites |
2,902 |
3,742 |
29 |
|
Comcast.net Finance |
1,309 |
1,571 |
20 |
|
CNBC.COM |
1,270 |
1,524 |
20 |
|
Business Week Online |
1,676 |
2,010 |
20 |
Online trading sites surged 10 percent to 12.6 million visitors in September, as investors kept watchful eyes on their dwindling portfolios and 401K’s. Fidelity Investments led the category with 3.5 million visitors, followed by ShareBuilder.com with 2 million visitors and Scottrade Sites with 1.7 million visitors. E-Trade Financial Network (up 26 percent to 1.6 million visitors), TD Ameritrade.com (up 30 percent to 1.4 million visitors) and Schwab.com (up 36 percent to 1.1 million visitors) each experienced double-digit growth.
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