March 2009 U.S. Core Search Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In March 2009, Americans conducted 14.3 billion core searches, a 9-percent gain versus February.

March 2009 U.S. Core Search Rankings

Google Sites led the U.S. core search market in March with 63.7 percent of the searches conducted, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.3 percent), Ask Network (3.8 percent) and AOL LLC (3.7 percent).

comScore Core Search Report*
March 2009 vs. February 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Core Search Entity

Share of Searches (%)

Feb-09

Mar-09

Point Change

Mar-09 vs. Feb-09

Total Core Search

100.0

100.0

N/A

Google Sites

63.3

63.7

0.4

Yahoo! Sites

20.6

20.5

-0.1

Microsoft Sites

8.2

8.3

0.1

Ask Network

4.1

3.8

-0.3

AOL LLC

3.9

3.7

-0.2

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 14.3 billion searches at the core search engines, up 9 percent from February. Google Sites accounted for 9.1 billion core searches, followed by Yahoo! Sites with 2.9 billion and Microsoft Sites with 1.2 billion.

comScore Core Search Report*
March 2009 vs. February 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Core Search Entity

Search Queries (MM)

Feb-09

Mar-09

Percent Change

Mar-09 vs. Feb-09

Total Core Search

13,104

14,331

9%

Google Sites

8,293

9,125

10%

Yahoo! Sites

2,696

2,939

9%

Microsoft Sites

1,073

1,191

11%

Ask Network

536

547

2%

AOL LLC

507

529

4%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

March 2009 U.S. Expanded Search Rankings

In the comScore March 2009 analysis of the top properties where search activity is observed, Google Sites led with 12.4 billion searches, up 10 percent versus February. Yahoo! Sites ranked second with 3.1 billion searches, followed by Microsoft Sites (1.2 billion) and AOL LLC (813 million).

comScore Expanded Search Query Report
March 2009 vs. February 2009
Total U.S. – Home/Work/University Locations
Source: comScore qSearch

Expanded Search Entity

Search Queries (MM)

Feb-09

Mar-09

Percent Change

Mar-09 vs. Feb-09

Total Expanded Search

19,176

21,038

10%

Google Sites

11,250

12,362

10%

Google

8,541

9,419

10%

YouTube/All Other

2,709

2,943

9%

Yahoo! Sites

2,828

3,083

9%

Yahoo!

2,804

3,058

9%

All Other

24

25

4%

Microsoft Sites

1,109

1,235

11%

MSN-Windows Live

1,015

1,136

12%

Microsoft/All Other

94

99

5%

AOL LLC

761

813

7%

AOL Search Network

439

445

1%

MapQuest/All Other

322

368

14%

Ask Network

678

696

3%

Ask.com

384

382

-1%

MyWebSearch.com/ All Other

294

314

7%

Fox Interactive Media

487

581

19%

MySpace

479

573

20%

All Other

8

8

0%

craigslist, inc.

511

559

9%

eBay

513

545

6%

Facebook.com

206

246

19%

Amazon Sites

170

191

12%

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo

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One Response to “March 2009 U.S. Core Search Rankings”

  1. Great report – the internet is the best tool for peace and freedom worldwide ever.

    Keep it up – information is power in the right hands.

    PS: Hit my link – DIGGFORTRUTH (to prevent powerdiggers from keeping real news off the front page)

    My name is John Hubertz, and I carry 1 lael only – Patriot

    Liberty 2.0 – in our lifetimes, and opportunity, peace and freedom for our kids – and theirs.

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