MySpace
MySpace is a technology company connecting people through personal expression, content, and culture. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world’s largest music community. MySpace is a division of News Corporation. (NASDAQ:NWS, NWSA; ASX: NWS, NWSLV)
- Launched in January 2004
- Acquired by News Corp. in October 2005
- Los Angeles-based
- MySpace has more than 100 million monthly active users around the globe
- MySpace has more than 68 million total unique users in the US, a 7% month-over-month increase (December 09 comScore).
MySpace Music
MySpace Music is one of the largest and most popular music platforms on the web offering users the most robust song and album catalog available. MySpace Music allows artists and fans to truly connect and unite around all genres of music both online and off. MySpace Music unique users increased by +29% in the U.S. last month, and are up +92% year-over-year (December 09 comScore).
Video
The video platform on MySpace aggregates the best elements of professionally created, licensed, and user-generated video content online and creates an incredibly social environment for users to view, create and share videos with their friends. With everything from branded video channels like The Onion and Jib Jab to our partnership with Hulu, MySpace Video offers even the most avid video junkies more premium content than they could ever want.
Apps Gallery
MySpace Apps are a canvas for developers to create engaging social applications deeply integrated into MySpace. Popular Apps on MySpace include multiplayer games (e.g. poker, role play), virtual gifts, pets and worlds, as well as information apps like concert listings and celebrity content. The Apps platform allows developers the opportunity to promote and to monetize their brand through advertising or virtual goods as well as various paid sponsorship vehicles.
Celebrity
The celebrity hub on MySpace focuses on celebrity culture, news, photos, videos, blogs, and events and serves as the “platform of the people” allowing celebrities to communicate directly with their fans and vice versa. Everyone from Tom Hanks to Oprah to Miley Cyrus has utilized the platform to help quell the rumor mill or share content with their hundreds of thousands of fans around the world.
Comedy
With thousands of registered comedians including everyone from Dane Cook to George Lopez to David Spade, MySpace Comedy is the largest online community for comics and fans of comedy on the web. Profile features and tools allow comedians to post tour dates, share audio/ video clips and interact directly with their fans. Additionally, MySpace Comedy spotlights comedy events around the country, aggregate funny viral videos from throughout the site and offer comedy specific forums where members can trade jokes and talk about artists.
Fashion
MySpace Fashion is a place for established, up and coming and unknown designers, stylists, photographers and brands to connect with fashion lovers around the world. MySpace Fashion provides users with the latest on trend spotting, designer spotlights, and information straight from the runway. Original programs like Famous Hangers and MySpace Fashion Presents: The Fit gives fans an exclusive looks at what influences the style of their favorite celebrities.
Games
MySpace Games are fun and entertaining social games that you can play with your friends on MySpace. Try your luck at a hand of poker, play scrabble with your friends, tease your brain with a word puzzle, or have fun creating an avatar in your likeness.
Impact
MySpace Impact is a political community designed to enable politicians, non-profits and civic organizations to connect with the online community, and empower MySpace users to make a difference in the world. The site includes tools and features to help users volunteer and donate to their favorite causes and also serves to encourages political, civic and social involvement and reward action.
Local
MySpace Local is a social community of small business profiles that empowers users to discover new businesses, create reviews and ratings, and share their experiences at their favorite local restaurants with their MySpace community. Any rating, review, or recommendation surfaces into a user’s ‘Friend Update’ feed enabling all users to discover content within the context of their personal community.
Mobile
MySpace Mobile allows users to interact with their MySpace profile and friends while they’re on the go. MySpace’s mobile strategy is driven by our deep commitment to provide our global community with tools to discover, share, connect, and communicate in every way they choose. By enabling MySpace users with on-the-go access to their network through their profiles, mail, bulletins, profiles, blogs, and photo galleries, MySpace Mobile is responding to users demanding offline MySpace experiences that fit their lifestyle.
Owen Van Natta is the Chief Executive Officer of MySpace.
Follow MySpace on Twitter @MySpace
MySpace Timeline
August 2009
- MySpace announces deal to acquire iLike
April 2009
- MySpace Local officially launches with Citysearch partnership
- MySpace announces the appointment of:
-Owen Van Natta, Chief Executive Officer-Michael Jones, Chief Operating Officer
-Jason Hirschhorn, Chief Product Officer
January 2009
- MySpace celebrates its 5 Year Anniversary
October 2008
- MySpace launches ‘MyAds’ self service ad platform
September 2008
- MySpace Music launches first phase of new product offering
May 2008
- MySpaceID launches
- MySpace Secret Shows celebrates 150th show in NYC
April 2008
- MySpace inks deal with the world’s largest music companies to form the new Joint Venture “MySpace Music”
February 2008
- MySpace launches platform for developers
January 2008
- MySpace Celebrity launches


