WebLaunches New Media Launch Strategy

U.S. online traffic to Classifieds Web sites increased 84 percent in February 2009 compared with last year, according to a new report from Hitwise®, an Experian company. The industry has experienced positive month-to-month growth in share of U.S. visits in all but one month in the past three years. As the state of the [...]

The Nielsen Company reported that viewing of video on television, Internet and mobile devices – the Three Screens – continues to increase and has reached new heights. In its fourth quarter “A2/M2 Three Screen Report”, Nielsen reported that the average American watches more than 151 hours of TV per month, an all-time high. Meanwhile, [...]

Top-Voted ‘Free Doritos’ and Finalist ‘Power of the Crunch’ Kick-Off National Doritos Television Campaign Featuring All Five ‘Crash the Super Bowl’ Finalist Ads
The Doritos brand put two of its talented fans in the limelight tonight when it surprised a worldwide audience by airing two consumer-created Doritos commercials during the Super Bowl XLIII broadcast [...]

Two New Ads Directed by Spike Lee Drive Traffic to Online Site
The Gatorade Company, a division of PepsiCo (PEP), will reveal for the first time it has been behind the “What’s G” campaign in two new ads featuring an impressive roster of 16 athletes representing 10 sports on Super Bowl XLIII. Narrating one [...]

Next Sunday, Hooters is planning for another record day in overall and wing sales. On February 1st, Hooters operators prepare to sell over 2 million wings to football fans contributing to what is anticipated to be the largest sales day of the year for the wildly popular restaurant.
“Everyone knows that Hooters is Football and [...]

Innovid A lot of experimentation with video advertising on the Web is going on these days. There are interactive overlays, contextual text ads, video-in-video, ads that take over the whole screen, and little icon bugs that crawl along the bottom. Nevertheless, the plain video pre-roll that mimics a traditional TV commercial remains the most [...]

HCD Research will announce winning ads morning after Super Bowl –
HCD Research announced today that for the third consecutive year, it will conduct a national study during the Super Bowl to rate and announce the winning ads early Monday morning.
The company will host the study and report the results on its mediacurves.com [...]

MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world
Blinkx, the world’s largest video search engine, today introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables [...]

You know those engineer elves at Google like to do things their own way. That build-it-better ethic also applies to Christmas toys. If you click on the Christmas Doodle on Google’s main search page, you will see five images, which shows what we can only assume is one of Google’s older engineers in his [...]

Half of all U.S. consumers consulted UGC in the past year.
A recent study conducted by Chicago-based Leo J. Shapiro & Associates LLC (LJS) reveals that U.S. consumers find sources of user-generated content (UGC) – discussion forums, blogs, online review sites and social networking sites – three times more influential when making a purchase decision [...]

BUDWEISER CLYDESDALES CELEBRATE 75 YEARS AS AMERICAN ICON, HOLIDAY TRADITION
Since 1933, the world-famous Budweiser Clydesdales have captured the hearts of millions through 75 years of appearances in communities across America. The world-famous hitch has also become an American icon, featured in some of the most beloved television commercials of all time.
To celebrate these moments, [...]

Direct from the Beijing Games where he won a record eight Gold Medals, world champion swimmer Michael Phelps celebrated his unprecedented achievement with an all-American homecoming parade in his honor at Walt Disney World Resort.
In a star-spangled salute amidst confetti and thousands of flag-waving fans in the Magic Kingdom, Phelps was honored for his [...]