Monster Pairs with Best-Selling Career Success Author Marcus Buckingham for The Truth About You National Book Tour
Buckingham’s Fifth Book Reveals Important Message to Young Professionals about Career Choices and Life Improvement
Monster, the leading global online careers and recruitment resource and flagship brand of Monster Worldwide, Inc., today announced its sponsorship of best-selling author Marcus Buckingham’s The Truth About You national book tour. With a shared philosophy on the importance of work and life satisfaction, Monster and Buckingham deliver a strong message on the correlation between career decisions and life improvement.
Buckingham, one of the world’s leading experts in career success, speaks predominately to a Gen-Y audience in his fifth book, The Truth About You, Your Secret to Success (Thomas Nelson Publishers, $29.99), which challenges readers to put their strengths and passions to work. Through his book and university tour, Buckingham hopes to offer college students and the American workforce the ultimate edge in work and life. as he reveals that there is a science to success that can be achieved by those who fine-tune their work to focus on their personal strengths.
Throughout October and November, Monster will sponsor Buckingham as he continues his tour across 13 American cities, showing people how they can achieve true satisfaction and lasting success by pursuing careers in areas where they have a passionate interest. Monster and Buckingham are the perfect complement to each other as The Truth About You helps people shift the way they think about their work life while Monster helps people find opportunities that cater to their strengths and have the potential to provide the most job satisfaction.
“We are thrilled to sponsor The Truth About You tour as the book’s ‘living in your strengths’ empowerment message perfectly aligns with our efforts to help job seekers find the balance between work and life,” said Ted Gilvar, Executive Vice President and Global Chief Marketing Officer, Monster. “We are committed to the promise of inspiring people to improve their lives and in The Truth About You, Marcus Buckingham challenges his readers to do just that – seek careers that match their strengths and interests.”
“I’m delighted to have Monster’s sponsorship of The Truth About You book tour,” said Marcus Buckingham. The highly innovative team at Monster understands, as I do, that fewer than two out of ten people are ever able to enjoy a high level of satisfaction in their career. The goals of this book and this tour are to help audiences discover those key elements that will bring them the optimal professional satisfaction—and one step closer to learning the secret to their own success.”
Monster will be sponsoring Buckingham at the following leading university campuses throughout the fall. For more information about Marcus Buckingham or to purchase tickets to see him talk live about The Truth About You, visit: http://www.marcusbuckingham.com/site/ttay/tour.php.
Remaining Tour Dates:
October 22, 2008 Dayton, OH University of Dayton / University of Dayton Arena
October 24, 2008 Ithaca, NY Cornell University/The Johnson School, Kennedy Hall, David L. Call Alumni Auditorium
October 29, 2008 Memphis, TN Rhodes College / Bryan Campus Life Center, McCallum Ballroom
November 3, 2008 Nashville, TN Belmont University / Curb Center
November 5, 2008 Stillwater, OK
Oklahoma State University / Wes Watkins Center
November 7, 2008 Azusa, CA Azusa Pacific University / Upper Turner Campus Center
November 10, 2008 Seattle, WA Town Hall Seattle
About Monster Worldwide
Monster Worldwide, Inc. (NASDAQ: MNST), parent company of Monster, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index and the NASDAQ 100. To learn more about Monster’s industry-leading products and services, visit www.monster.com.
About Marcus Buckingham
Best-selling author, consultant and speaker, Marcus Buckingham is widely considered one of the world’s leading authorities on employee productivity and the practices of leading and managing. Buckingham addresses more than 250,000 people around the globe each year and is routinely lauded by such corporations as Toyota, Coca-Cola, Master Foods, Wells Fargo, Microsoft and Disney as an invaluable resource in informing, challenging, mentoring and inspiring people to find their strengths and obtain and sustain long-lasting personal success. In his role as author, independent consultant and speaker, Marcus Buckingham has been the subject of in-depth profiles in The New York Times, Fortune, Fast Company, Harvard Business Review, USA Today and the Wall Street Journal. The Truth About You: Your Secret to Success follows Marcus Buckingham’s four best-selling books First, Break All the Rules (coauthored with Curt Coffman, Simon & Schuster, 1999); Now, Discover Your Strengths (coauthored with Donald O. Clifton, The Free Press, 2001); The One Thing You Need to Know (The Free Press, 2005); Go Put Your Strengths To Work (The Free Press, 2007).
About Thomas Nelson, Inc.
Founded in 1798 in Edinburgh, Scotland, Thomas Nelson is today the world’s largest inspirational publisher and one of the largest trade publishers in the U.S., releasing hundreds of new books every year in categories as broad as business, current events, history, biography, health and nutrition, spiritual growth, practical living, lifestyle, Bibles, reference, children’s books, and fiction. Thomas Nelson is home to some of the biggest names in publishing, including Max Lucado, William J. Bennett, John Maxwell, Dave Ramsey, Robin McGraw, John MacArthur, Ted Dekker, Marcus Buckingham, John Eldredge, and Donald Miller, many of whom appear regularly on multiple national best seller lists. Committed to international growth, it has offices in China, Brazil, and Mexico, as well as a Spanish language group. For more information, visit our Web site www.thomasnelson.com.
Entrepreneur Author Unleash New Media to Share Ground Breaking Tale of Powerful Generation WE
One of this year’s biggest stories is the Millennial Generation. Currently aged 30 and under, Millennials are the largest generation in U.S. history (95 million strong) and today’s most contested political prize — the force behind the candidacy of Barack Obama and a target of fierce GOP recruiting efforts. Many experts predict the votes of Millennials could swing the November election and even produce a major political realignment.
To bring the story of the Millennials to light, entrepreneur Eric H. Greenberg began a personal journey in late 2006 which has come to fruition with the publication of the book Generation WE: How Millennial Youth Are Taking Over America and Changing Our World Forever and the launch of the website www.gen-we.com.
The book and website provide the deepest political and social analysis ever performed on the Millennial generation. They also represent a unique new-media story: In order to spread the news about the Millennials and their power to transform America as widely and quickly as possible, Greenberg is self-publishing the book within weeks of its completion, offering its contents (and voluminous backup data) free by Internet download as well as in the form of a sumptuous full-color book soon to be available in bookstores around the country.
Generation WE, Greenberg says, “was written as a gift to the Millennials in hopes it will help them create a better world. Now it’s being widely disseminated with the speed and transparency that only our unique open-source business model can provide.”
Co-authored by Greenberg and New York Times best-selling author Karl Weber, Generation WE is a 256-page full-color work that includes cutting-edge info graphics and stunning photography designed by award-winning graphic artists. It’s based on over $1 million worth of research on the Millennial generation sponsored by Greenberg and conducted by the respected firm of Gerstein | Agne, including a 2000-person written survey and 12 focus groups — the most in-depth study ever made of the attitudes and values of the Millennials.
But it’s the open-source publishing model that makes Generation WE a landmark for the information industry. The proprietary data behind the book was released on August 25. The book itself is being released via free Internet downloads on September 15, 2008. Finally, physical copies will be available through bookstores and other traditional outlets in October. It’s a unique approach that sacrifices profit to make the ideas as accessible as quickly and broadly as possible.
A unique publishing team was assembled to bring Generation WE to market in record time. In July 2008, as the manuscript was nearing completion Greenberg retained publishing consultant Mike Shatzkin of Idea Logical Company, ex-CEO of Publishers Group West Rich Freese, Brian O’Leary of Magellan Media, and a team of supporting companies including HOT Studio, SourceN, and GSI Hosting to make the book and website available in less than three months.
“Actually, the theme of the book and our publishing model are deeply congruent,” Greenberg says. “The Millennial Generation has pioneered the use of communication and collaboration technologies to change the world, as the influence of Facebook, MySpace, and free music file-sharing have demonstrated. So it makes sense that we’re using the same technologies to reach out to today’s youth with the story of their own incredible potential to change the world.”
Greenberg’s research reveals the unique qualities of the Millennials. The most diverse and best educated generation in history, they are hopeful, civic-minded, open-minded, and ready to take collective action to solve national and world problems. Committed to the greater good, they abhor economic and political structures that benefit the few at the expense of the many.
Members of Generation WE are also more mature in their attitudes than earlier generations, and because of their belief in technology and innovation, they are impatient when it comes to demanding change. Given the right leadership, they are ready to step forward and become America’s new “greatest generation,” prepared to tackle the problems of war, environmental degradation, energy dependence, and dysfunctional health and education systems that threaten the American Dream.
Generation WE and its message have already received remarkable acclaim, with endorsements from notables including Muhammad Yunus, Founder of Grameen Bank and Co-Winner of the 2006 Nobel Peace Prize; U.S. Senators Harry Reid, Tom Daschle, and Ron Wyden; Larry Brilliant, Executive Director of Google.org; Norman Lear, legendary TV producer and social activist; and Dean Ornish, health expert and best-selling author.
Generation WE: How Millennial Youth Are Taking Over America and Changing Our World Forever
Pachatusan; $19.95; ISBN 978-0-9820931-0-8. Available in bookstores mid-October. Pre-orders now being taken on Amazon.com and Barnes & Noble.com. SOURCE Eric H. Greenberg
Gary Vaynerchuk’s New Book 101 Wines Just Launched!
Gary V will be traveling around the country in the coming weeks to promote his first book, Gary Vaynerchuk’s 101 Wines. Come on out to meet Gary, see local Vayniacs, spread the thunder, and get your copy signed!
Gary Vaynerchuk has captured national attention as a businessman and Internet celebrity. Gary’s fame can be attributed to his pioneering, multi-faceted approach to personal branding and business building.
