WebLaunches New Media Launch Strategy

The Nielsen Company and Facebook today announced a multi-year, strategic alliance to help marketers better use the Internet to develop and market new products.
The alliance combines Facebook’s global consumer reach with Nielsen’s market research expertise to provide better insight and information to marketers around the world.
The first product of the collaboration, Nielsen BrandLift, is [...]

The Nielsen Company reported that viewing of video on television, Internet and mobile devices – the Three Screens – continues to increase and has reached new heights. In its fourth quarter “A2/M2 Three Screen Report”, Nielsen reported that the average American watches more than 151 hours of TV per month, an all-time high. Meanwhile, [...]

Nielsen survey of over 50,000 consumers reveals mobile operators’ issues and opportunities
Mobile World Congress (MWC) — The first major survey of European and U.S. mobile users conducted during the economic slump gives the telecom industry reasons to be optimistic. Consumers intend to dramatically increase use of mobile data services over the next two [...]

Nielsen Online, a service of The Nielsen Company, today reported a 16 percent year-over-year increase in unique visitors to the top 10 newspaper Web sites, growing from 34.6 million unique visitors in December 2007 to 40.1 million in December 2008. NYTimes.com was the number one online newspaper destination in December 2008, with 18.2 million [...]

Nielsen Online, studying the holiday mindset of the U.S. online shopper, found that customer reviews are an important research tool for online consumers, with 71 percent agreeing that consumer reviews make them more comfortable that they are buying the right product. 81 percent of online shoppers have read product or retailer reviews by [...]

Oprah Winfrey Tops The Hollywood Reporter’s 17th Annual Women in Entertainment: Power 100 List; Disney’s Anne Sweeney Comes in at Number Two and Sony’s Amy Pascal Claims the Third Spot
Oprah Winfrey, Harpo, Inc. Chairman has been named the most powerful woman in entertainment on The Hollywood Reporter’s 17th annual Women in Entertainment: Power 100 [...]

Heaviest TV Viewers Are Also Heaviest Users of Online, 30 Percent of In Home Online Activity Takes Place While Simultaneously Watching TV
The Nielsen Company’s new TV Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.
According to [...]