Top Online Stats for February 2009
28. Feb, 2009 
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Table 1: Top 10 Parent Companies/Divisions for February 2009 (U.S., Home and Work)
| Parent |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
| 1. Google |
133,983 |
2:00:55 |
| 2. Microsoft |
125,692 |
2:28:15 |
| 3. Yahoo! |
114,130 |
3:27:19 |
| 4. AOL LLC |
83,083 |
3:45:59 |
| 5. News Corp. Online |
77,569 |
1:21:13 |
| 6. Facebook |
65,704 |
2:59:54 |
| 7. InterActiveCorp |
65,693 |
0:16:17 |
| 8. eBay |
63,066 |
1:51:13 |
| 9. Amazon |
59,389 |
0:24:33 |
| 10. Wikimedia Foundation |
57,910 |
0:17:10 |
Source: Nielsen Online
Example: The data indicates that 57.9 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 17 minutes and 10 seconds at one or more of their sites or applications.
The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Table 2: Top 10 Web Brands for February 2009 (U.S., Home and Work)
| Brand |
Unique Audience (000) |
Time Per Person (hh:mm:ss) |
| 1. Google |
127,142 |
1:27:40 |
| 2. Yahoo! |
113,564 |
3:27:12 |
| 3. MSN/Windows Live |
102,069 |
2:21:40 |
| 4. Microsoft |
98,360 |
0:42:13 |
| 5. YouTube |
83,429 |
0:50:49 |
| 6. AOL Media Network |
83,083 |
3:45:59 |
| 7. Facebook |
65,704 |
2:59:54 |
| 8. Fox Interactive Media |
64,288 |
1:24:46 |
| 9. Wikipedia |
57,561 |
0:17:08 |
| 10. Apple |
52,037 |
1:13:35 |
Source: Nielsen Online
Table 3: Average U.S. Internet Usage, Combined Home & Work, Month of February 2009
| Sessions/Visits per Person |
57 |
| Domains Visited per Person |
105 |
| Web Pages per Person |
2,405 |
| Duration of a Web Page Viewed |
0:00:55 |
| PC Time per Person |
61:11:56 |
| Active Digital Media Universe |
166,897,330 |
| Current Digital Media Universe Estimate |
230,011,248 |
Source: Nielsen Online
Editor’s Note: Please source all data to Nielsen Online.
About Nielsen Online
Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, and Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.
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