Virgin Trains Staff Launches Unique Comic Relief Collaboration with Mills and Boon

Virgin Trains has teamed up with Mills & Boon to bring romance, kissing and fun to train travellers and raise money for Red Nose Day.

The centre of the fund-raising activity was Warrington Bank Quay station, the focus of recent world-wide attention when ‘kissing’ and ‘no kissing’ signs were unveiled as part of a GBP1 million refurbishment of the station.

New signs have been launched with ‘kiss me quick’ and ‘linger for longer’ themes, encouraging customers being delivered to the station by car to say their slow goodbyes in an area a little way from the congestion at the front of the station.

The launch of the new signs was part of a day of activities in which Virgin Trains’ staff at the station raised money for Comic Relief.

The day began with a symbolic kiss between local Mills & Boon author Annie Burrows and Virgin’s Director of Communications, Arthur Leathley, confirming that, far from banning kissing, Virgin positively encourages it (among willing participants!).

    Other delights on offer during the morning, all set to a background of
    soft romantic music, included the opportunity to:

    - sit in the decorated Virgin kissing seat
    - place your head through a giant book cover to have your photo taken in
      a clinch with a Mills and Boon hero
    - pay for a peck on the cheek from a star look-a-like
    - meet rising star of Mills & Boon and local author Annie Burrows
    - find out strange and interesting kissing facts
    - listen to a romantic chapter read by a Mills and Boon character.

At London Euston station, top model Caprice and comedian and ‘Let’s Dance for Comic Relief’ finalist Leigh Francis (aka Keith Lemon) were on hand to ‘Spread the Love’.

At London Euston and at Glasgow Central stations,Virgin Trains’ staff used their spare time to raise money for Comic Relief, bringing the usual Virgin sense of fun to their efforts. Fun included a giant Mills & Boon book cover where, for a donation, individuals could place their head through a hole to be photographed with a Mills & Boon hero.

Virgin Trains Media Information

Images of Virgin Trains and the company’s operations are available on our online media website http://www.virgintrainsmediaroom.com. You will need to register to access the Media Resources section containing high-resolution images of our operations.

Virgin Trains is the brand name of Virgin Rail Group. We have operated the West Coast passenger train franchise since 1997; the current franchise runs to March 2012.

Virgin Rail Group is owned 51 percent by Virgin Group and 49 percent by Stagecoach.

Virgin Trains has been listed as the Best Train Operator in a survey by the Institute of Customer Service and has been voted Best Rail Company by Travel Weekly magazine and Best UK Domestic Train Service by Business Traveler magazine.

Source: Virgin Trains

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